Kimberly A. Porrazzo

Kimberly A. Porrazzo
Kimberly A. Porrazzo / blogger and editor-in-chief, WOBmedia.com

Wednesday, November 25, 2009

The intern mentality: a lesson for the rest of us

The world is spinning faster than ever and change is everywhere. If you're not focused and committed to moving ahead, learning everything possible about how your field or industry is evolving, and, more importantly, where you fit in, you'll be left behind. Period. We have moved into a knowledge-based economy.

And those that are left behind do two things: they adapt and equip themselves for the future, or they shrivel up and wonder what the hell happened. They spend their days licking their wounds. They whine and whine about how injust their "separation" with their former gig was, and they spend what seems like all of their energy in a desperate attempt to put the blame on everyone else.

As a board member and former president of the OC Press Club, I hear over and over again how hard it is for "old school" journalists to adapt to the new world. Take, for example, a recent blog post about how one media company is utilizing interns. One upset former journalist sees that as unthinkable, saying that an intern can't possibly provide the kind of perspective as someone who actually lived the experience they are writing about. No one is arguing that. The argument is that when a publication has shrinking revenues, they either fold or they figure out a way to stay alive until things change. In the case of one particular media company, interns have made an enormous contribution. They are keeping that company above water. In fact, when a company is profitable for 10 of the last 12 months of this past year - they must be doing something right.

Bitter laid-off staffers could learn a lesson from today's enthusiastic interns. Their positive what-can-I-learn attitude is a lesson for everyone. They are experiencing life in a media company, getting guidance from veteran editors, compiling a thick portfolio of writing clips and prepping for THEIR future. And, in most cases today, doing it without pay. Former staffers need to determine what is going to make them "valuable" as companies today continue to do more with less.

My recommendation: Take a hard look in the mirror and stop pointing fingers. Maybe it isn't the industry that's gone sour.


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Sunday, November 22, 2009

Discover KIVA


Kiva - loans that change lives


If you've been reading my blog, you know I've covered Maria Shriver's California Governor's Conference for Women for several years. This year, however, I found that the through the conference's "WE" programs, a new program has evolved that helps women entrepreneurs here in the U.S.

If you haven't been to the KIVA Web site (www.kiva.org) take 10 minutes to be inspired. There is a video that shows the process of how a group of co-workers in London gave a $25 loan to a Cambodia woman who owns a rice farm. The woman used the loan to buy fertilizer for her rice and repaid the loan, with interest, in 12 monthly payments of a little more than $2 per month.

Well in June, the Governor's Conference WE program launched, along with KIVA, a domestic program. U.S. women business owners have been receiving microloans to start and expand their businesses. To date, according to the Governor's Conference press material, 82 entrepreneurs in 11 states have received more than $400,000 in microloans!

Watch the video. It'll make you want to do something good for someone else. www.kiva.org.

Tuesday, November 3, 2009

Whitman for governor? Fiorina for U.S. Senate?



My boss, Steve Churm, is meeting Carly Fiorina at the Irvine Hyatt as I type this. She's being endorsed by Irvine billionaire Donald Bren, Chairman of the Irvine Co. and meeting the OC Business council.
Watching a great YouTube video that gives you a closer look at Carly Fiorina, former CEO of HP and now about to announce her candidacy for a U.S. Senate seat.
She says business owners and entrepreneurs are the economic engine of the country. She appears to be a champion of small business. Meg Whitman is all about creating jobs, at least she says so on her radio commercials. If these two women are voted in, I'm curious how WOB-friendly they will be. I'll be following closely.

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